Africa’s image largely depends on the extent to which news and background
are covered in the media in a diligent and differentiated manner.
Africa mainly continues to be perceived as a continent ravaged by disasters,
crises and failing states, including extremes such as genocide,
civil war and escalating violence (also in every day life), increasing poverty,
widespread hunger and malnutrition and exploitation of resources and destruction of nature.
The economic deprivation of many Africans has motivated people – among
them many celebrities – in the rich industrialised nations to support and
donate for development and charitable projects.
At the same time, the African „welfare cases“ and neo-patrimonial systems have deterred foreign investors.
These conditions are not suitable for a partnership based on equality.